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Apple Pro and Tell event: Live updates as we wait to see a MacBook Pro with a touch screen

Reports indicate that a "MacBook Ultra" with a touch-sensitive display is likely on the agenda today.

It's finally time for Apple to get touchy with its MacBook screens. After years of anticipation, the company is expected to actually unveil a MacBook Pro with a touchscreen today. This would mark the third day of news releases in a row for Apple, and the umpteenth product launch this fall. This week alone, we've already seen the iPad mini with OLED screen, 14-inch MacBook Pro and the iMac with M6 chips — two things we expected to see at the "Pro and Tell" event today. I suspect we'll still get to check them out at the Los Angeles launch, but the star of the show is quite likely to be the purported MacBook Ultra.

I'm not convinced that will be the product's real name, given we thought the iPhone Duo was going to be called the iPhone Ultra right until the morning of the device's launch in September. Regardless, given there is probably going to be just one product to unveil this afternoon, the presentation should not take too long. In fact, another new MacBook launch this year comes to mind: the MacBook Neo reveal barely lasted 15 minutes.

Our deputy editor Nathan Ingraham is already live on the ground at Apple's launch in Los Angeles, and we'll be reporting the news as it breaks. Breaking from its pattern this week, the company did not first drop the details of the new MacBook first thing in the morning. So I imagine we'll see more from Apple at 1PM ET. Our liveblog will start at 10AM ET, and make sure you leave us your comments while you wait! I saw in some previous posts that our readers think a Mac Neo is the next thing Apple should make — we'll see if that ever happens! Stick around, we can't wait to hang with you.

We're Live! New posts will appear automatically.

- Thanks everyone for reading along today and I hope you've learned something useful here today. I'd like to shout out Nate for all his hard work and Billy and Aaron for their help too. Cheers, and till the next one, have a peaceful and restful time.

- My overall vibe on this machine is that, at least on paper, Apple has done a lot to make the MacBook Pro even more compelling for people who can afford it. The display is extremely impressive, and the fact that they made a significant weight reduction is great too. I love the expansive display on the 16-inch model, but it was just too heavy for someone who regularly travels (at least in my opinion). That's not the case with the new model. And unlike in 2016, when Apple made the MacBook Pro significantly thinner and lighter at the expense of ports, a good keyboard and proper thermal management, this new model appears to be the best of both worlds. I'm glad that Apple is keeping the non-touch models around, though. It would be quite the pill to swallow if the cheapest MacBook Pro started at $2,900. It's tough enough that the 14-inch MacBook Pro with an M5 Pro chip starts at $2,500 compared to the $2,000-ish price point it sat at for years.

- The MacBook Pro display can also hit a max of 2,000 nits brightness, compared to 1,600 peak for the iPad Pro. So while the overall display tech is similar, the MacBook Pro bests the iPad Pro in a number of ways. It's also a larger display, significantly so in the case of the 16-inch MacBook Pro.

- Naturally there are similarities between this screen and the tandem OLED that Apple added to the iPad Pro with its 2024 redesign, but this screen is even more technically impressive. For example it has a contrast ratio of 10,000,000:1, compared to 2,000,000:1 on the iPad Pro. Obviously I haven't compared them side by side yet so I can't say how noticeable that difference is, but it's significant from a numbers perspective at the very least.

- Hello friends, thanks for hanging around with us today. I just got the in-depth briefing on the MacBook Pro. One of the best parts of the day so far was seeing the different layers of the OLED screen — Apple had it broken into four components before showing us the final assembled display, which is only about 1mm thick.

- Nate says he's coming back to share more details about his time with the new MacBook Pro, so if you're still here, you are in for more impressions!

- Away from that insane price, the actual up-charge for the PROLED models when compared spec-for-spec with the regular MacBook Pros seems to be about $400. It looks a little more severe than that at first glance as there's a basic $2,000 M6 14-inch LCD model, and no equivalent OLED spec.

- Nate's first impressions with the new MacBook Pro with PROLED XDR Display are up on our site, but he's going to keep updating that with more details. Meanwhile, if you'd like to follow along, you can check out his hands-on with the new MacBook with touchscreen.

- That's $14,549, dear readers. Fourteen thousand, five hundred and forty nine. And that's before taxes (or AppleCare or other extras).

- We used to play a fun game here at Engadget when Apple announced new machines where we'd see how much a maxed-out configuration would cost. For the 16-inch MacBook Pro with PROLED XDR Display, that comes out to $14,549 (before Apple Care). That's with an M5 Max chip, 128GB unified memory, 16TB of storage, nano-texture display and 140W power adapter.

- Nate has shared more pictures from the hands-on event. Here's one of them and I'd like to caveat that the drawing you see onscreen was drawn by Nathan's hand, not an Apple Pencil.

- If you're interested in the charging situation, Apple plans to sell a 70W power adapter for $59 and a 140W power adapter for $99. An adapter kit for global travel will set you back $39. The 70W adapter is what comes in the box, but you can upgrade to a 96W adapter when you place your order for an additional $20. That's for the 14-inch version, but if you upgrade to a more powerful 14-inch you'll get a 96W, and if you order a 16-inch they'll give you a 140W standard.

- For those of you who prefer cleaned up, professionally taken pictures, here's Apple's image of the new MacBook Pro with PROLED XDR Display.

- Stick around for more hands-on impressions by the way. I know for a fact that Nate is likely to have more to share soon and that Apple might have... more to discuss...

- I know Nathan will have a lot to say about the display in his hands-on, but as an audio guy, the six-speaker setup in this new MacBook Pro excites me. There's a newly designed woofer that Apple says offers 50 percent deeper bass and new tweeters for improved clarity. Those combine with Spatial Audio/Dolby Atmos for music and movies. Apple also says new audio tuning means you can expect "a premium audio experience" with the MacBook Pro is closed — like when you're connected to an external display and using a keyboard/mouse combo. The company says this is the first time something like this has been available on its laptops.

- A fun detail in the spec sheets Apple shared: The 16-inch PROLED model is officially listed as having a 16.3-inch display. That's a whopping .1 inches larger than the regular MacBook Pro 16, which has a 16.2-inch display. What will you do with all that extra space?

- Here's a deeper dive from Apple:

- Tandem OLEDs have been starting to pop up in a few places over the past year. Compared to "regular" OLED panels, they use a stacked structure to push displays brighter, with multiple emissive diodes working in tandem (hence the name). We don't have word on the exact type of panel Apple is using for its new MacBooks, but RGB stripe tandem layouts, with their organized rows of subpixels, have an additional benefit of reducing color fringing compared to the wacky sub-pixel layouts of many OLEDs.

- I didn't see any mention of Apple Pencil in the app discussion.

- Looking back at the questions our commenters asked today, it doesn't appear like Apple Pencil support is on the spec sheet.

- If you're worried about app compatibility, here's what Apple says about that: "Apple apps are optimized for the new MacBook Pro, and many existing apps work with Touch right away, because macOS automatically translates touches into clicks." The company specifically mentions Notion, Canva, Zoom, Word, Excel, PowerPoint, Outlook, Adobe Lightroom, DaVinci Resolve, Blender, Maxon Cinema 4D, Maxon ZBrush, Shapr3D and Algoriddim djay Pro.

- Here's another look at the *deep breath* MacBook Pro with PROLEX XDR Display.

- The touchscreen here is Apple's new PROLED XDR display, which according to the (freshly dropped) press release "uses tandem OLED technology and advances it with breakthrough innovations in every layer, advanced algorithms in the display engine, and a state-of-the-art factory calibration process to deliver Extreme Dynamic Range (XDR) and stunning visual fidelity."

- "MacBook Pro with PROLED XDR Display" really rolls off the tongue.

- The "MacBook Pro with PROLED XDR Display," as it's officially known, will start at $2,899 for the 14-inch with M5 Pro, or $3,399 for the 16-inch with M5 Pro. Both of those options come with 24GB RAM and 1TB of storage. As you'd imagine, things can get pretty silly when you turn the specs all the way up to 11. A 16-inch model with M5 Max, 18-core CPU, 40-core GPU, 128GB RAM, 16TB of storage and nano-etched glass will set you back $14,549. All models will be available starting November 6th, though there's a longer lead time on more custom machines already.

- It doesn't seem like there are any significant UI changes to make full use of the touch screen. I guess you'll have to be careful with your aim.

- I mean just check out that Dynamic Island. It looks like the one on the iPhone 18 Pro, which is a smaller cutout than on the iPhone 17 Pro and older.

- Nate has the first look at the new MacBook Pro with OLED.

- Can't wait for: Do you mean the MacBook Pro or the MacBook Pro?

- John Ternus is simply calling it "the new MacBook Pro" in his just-dropped post confirming the device. We're glowing with excitement over the new MacBook Pro. You've gotta touch it to believe it. pic.twitter.com/BLiGkGaefL — John Ternus (@johnternus) October 28, 2026

- We're waiting on an official name but it sounds like the name is just MacBook Pro with OLED.

- That was fast! And also exactly what we expected. Time to see if Apple has a video to share.

- And — that's it! Time to go check out the hands-on area and see these things up close and personal. Stay tuned!

- The new MacBook with Tandem OLED display being introduced.

- "The Mac has never been better, and never been stronger," says Ternus.

- Oh — and the glowing Apple logo on the lid is BACK. Nice throwback.

- Nate also said there is a Dynamic Island on this thing.

- It has the M5 Pro or M5 Max chip, as expected. And it's significantly lighter, the 14-inch model only weighs 3 pounds.

- And yes, that screen is a touch screen.

- OK — Macbook Pro 14- and 16-inch with Tandem OLED display confirmed!

- John Ternus on the Apple stage.

- First, a quick recap of the M6 MacBook Pro. But the question is how we make it ever better? That is why we're here today. And here we go.

- We're on the the MacBook Pro after a quick check on the iMac and iPad mini.

- New-ish CEO John Ternus is recapping the announcements this week.

- Good luck Nate. For everyone back home, there doesn't appear to be a livestream but we'll be hunting for videos and materials posted online by Apple.

- OK lights just went down and the music changed up, it's go time.

- Oh, they would love to use that "inspired by the iPhone Duo" line!

- Would some sort of greater degree of rotation be possible? With a hinge "inspired by the iPhone Duo" maybe even?

- Oh, that's a great question. I would have said "no," but I think it'll depend entirely on how flat you're able to position the screen here. With the usual hinge/ angle that Apple uses on the MacBook lineup it doesn't make a lot of sense to me. However, the fact that the iPhone Duo can use it makes me think it's entirely possible that the new MacBook could, as well. After all, it's not the "iPad Pencil," it's the Apple Pencil.

- Meanwhile, commenter "Noah" asked "Not sure if you really answered with your opinions, but do you think Apple will give the Mac Apple Pencil support? Would potentially make the touchscreen actually useful, but I know they probably want to protect product segmentation with the iPad" Nate, any thoughts on whether we'll get Apple Pencil support on a touchscreen MacBook?

- That's your typical tell that new Apple hardware is incoming.

- Seven minutes to go, that sounds about right.

- Indeed it is!

- Commenter Dominic C Plata says the Apple Store went down!

- I know the feeling. You were too nice at the start by sitting down so far away and you weren't expecting people to crowd you.

- But if I get closer I won't have a lap to use my laptop on!

- Nate's starting to feel (even more) claustrophobic. The space is filling up with people. Get closer to the front Nate!

- Commenter "Dilly" said: "Apple losing touch with the common man." I'm not sure I agree (or disagree) with your sentiment, but I see what you did there.

- Quick shoutout to two commenters: "5gMacbook" said: "I'm really hoping for a Macbook with cellular connectivity. That's why I'm excited. Not looking for the touchscreen." Wow, I could have sworn that already existed, but once again my PC/Windows laptop reviewing background has me confused. Connected laptops have existed on that ecosystem forever!

- Oh god. Don't make me consider what I might bring back east with me...

- Is anyone coughing there, Nate? I'm currently down with the plague and am glad I am not in LA.

- I do not envy the many people who will be manning Apple's demo stations who have to clean the screens of these new MacBooks every time someone is done checking them out.

- I've never been a touch screen laptop fan, but I liked Cher's perspective earlier about it after reviewing Windows laptops with touch screens for so long. For me, the trackpads on Macs are so large and good at this point that it really does feel like the best way to interact with a screen, to me at least. But I'm an old. I'm sure there are tons of people out there who want to poke touch every screen in their orbit, because that's just how so many devices work now. And touch is better for specific things. I wager this will be a "niche flagship" sort of product — not something that a lot of people will be buying, but it'll inform future product decisions for more mainstream Apple hardware in the coming years. See also the iPhone Duo and iPad Pro, among other devices.

- Commenter Dominic C Plata is here with this: "Love the work being done here! As both a bachelor's student in journalism and an Apple fan, y'all are my dream! + Picking up my Duo today in an hour and a half" That's a couple of brave choices you made there, Plata. The world today seems very different from when I started studying journalism... I hope the world is kind to you, and that your iPhone Duo lives up to your expectations!

- I do want to take a moment to acknowledge our commenters. "H4ckintosh" said "With no performance boost expected and touchscreen laptops being a gimmick at best, is a case update and OLED display enough to justify an ever-higher premium price tier? Side note...all of the "AI" added to Creator Studio is yawn-inducing." and "Tendoboy1984" kindly replied with this perspective "Touchscreen laptops are quite useful though because you get extra functionality in one device. People once said tablets were gimmicks too." I think having options is nice. Touchscreens are good for people who want that interaction, and for others who prefer being able to poke at their screen without accidentally moving things it would be nice to have the standard version. Hopefully Apple doesn't just show off a new touchscreen MacBook without some new UI updates that make it better.

- I'm sure you can't tell day from night at that event space. I can only hope you've had coffee. Meanwhile, I've been furiously clicking refresh on the Apple Store page to see if it goes down.

- Welp, I am definitely having a hard time knowing what day it is. It's Wednesday, right?

- "Yesterday" Have you read our site this morning Nate? Or maybe scrolled down just a bit on this liveblog. :)

- Meanwhile it is most definitely starting to fill up in here and we still have 40 minutes to go. Claustrophobia is setting in. Pray for Mojo.

- I'm not just staring at the stage. Just said hello to Chris Welch from Bloomberg, who I worked with a lifetime ago. We were lamenting the furious pace of Amazon news yesterday right before this. October is a lot!

- A slightly different view of the stage that Nate is staring at.

- Sorry to tell you this Nate but Apple events (and many other tech events) have become more flooded with influencers recently.

- The influencer vibes are strong here, as well. No big surprise given our location. But as usual I am profoundly uncool, but never more so than when I'm in LA.

- Yes, to bring you inside the space... there's a large floor area with some bench-like seating on the side. I think many people will just be standing. The implication here is we're not getting a lengthy presentation for sure. There's really very little to remark on at the moment. Dark, thumping music, Apple logo animation. If you've got all that, you've got my vibe for the next 49 minutes.

- Praying for Nate's lower back because it's clear there is no seating. For what it's worth, I sat on the floor in front of a similar stage at the MacBook Neo event. It was Ternus' first, or at least the first time I remember seeing Ternus welcome media to an event.

- Just now realizing the potential for a McDonald's/Apple collab — or maybe it's just lunchtime.

- Here's another picture, and the staging area looks very reminiscent of the MacBook Neo event I attended earlier this year.

- I admittedly completely forgot about the plan to skip Pro / Max variants for the M6. Seems smart money is on these new laptops having the M5 Pro / Max, then. Also, I will get snack shots ASAP. Sadly, there is a definite lack of laptops in the space here, at least for the moment.

- Alarming lack of Macs too ;)

- There is an alarming lack of snacks in that picture.

- Nate has arrived at the Apple event! I am hoping people don't figure out where it is and swarm the place, but I'm just a paranoid person in general. Nate says "Boo Paramount booooo."

- Thanks for that, Aaron! I think it's smarter to only have a standard variant of the M6 chip.

- Coming back to that discussion about updated high-end MacBooks for a moment: If memory serves, Mark Gurman at Bloomberg said that Apple was resolved to skip the Pro/Max/Ultra versions of the M6 generation and move straight onto M7. I believe the timeline laid out was late 2027 for M7 Pro/Max, and 2028 for the M7 Ultra. The other details in that story — about an M6 and M5 Ultra launch — have already proven correct, so anyone waiting for a more powerful MacBook Pro may be waiting a long time.

- I see we were discussing product names for today's announcement while I was away. Allow me to propose a new challenger: MacView.

- Okay, the Alexa Home Map is not a new device, it's a new product. There was also Samsung news this morning, as the company unveiled the Galaxy Buds On: its first clip-on open-ear wireless earbuds. It's not the over-ear headphones the rumor mill was suggesting, but it's something.

- It's also just been a really busy morning in the world of tech, by the way. Amazon had a whole launch "event" without really having an event. It announced the following Echo devices today:

- The new Echo Dot, which can also extend your Wi-Fi.

- The new Echo Studio 16, which is thinner and with slimmer bezels, new software and a nanomatte display option.

- The Alexa Photo Frame, which I'm probably going to buy for my parents.

- The Echo Time bedside clock, which is designed to wake you up more gently (like the previous Halo Rise but without sleep-tracking).

- The Echo Studio with camera, which adds face-detection and drop-in abilities to Amazon's premium smart speaker.

- The Alexa Home Map, which is a new way to see and control your connected home.

- While we wait to see this touchscreen MacBook, here's a post from Greg Joswiak yesterday showing off the 14-inch MacBook Pro with M6: Everyday tasks? No sweat. Faster graphics? Nailed it. On-device AI? You bet. It's the new 14-inch MacBook Pro and iMac, faster than ever and supercharged by M6. pic.twitter.com/6lYJy5HjJk — Greg Joswiak (@gregjoz) October 27, 2026

- Commenter Pitsch says "Sources tell me it's Macbook Touch™" and I'll be honest I thought it would be that too. But I have a feeling you're just joking... In reference to the iPod Touch?

- While we wait, please feel free to leave us your comments. Shoutout to "Gus," I see your thoughts and hear you. It can feel like there's a lot of noise online, I get it! I wouldn't call the iPhone Duo "self-destructing," and we reported what we could verify. Our review unit hasn't had that issue, and from what I saw from a lot of other reviewers, it seems like we're not alone. The complaints about the iPhone Duo are strongly reminiscent of the first two or so generations of the Samsung Galaxy Z Fold... Where people were complaining that the foldable broke because... they tried to break it.

- Nate's going to grab some breakfast, before grabbing some pictures for us, so you are all stuck with me for now. I'm expecting the event today to be short and sweet, with some sort of video trailer dropped at some point this afternoon. So you all won't really need any snacks or bathroom breaks for this one, I think.

- The number of times I have yelled at Nate to explain why macOS handles screenshots and app windows the way it does...

- I have been Cherlynn's macOS Sherpa for a few years now and I get a strange amount of satisfaction from solving her problems and her grudging but ongoing appreciation for the Mac.

- I will say this. In the early years of my career as a reviewer, I tested a ton of Windows laptops. I always thought Apple was behind in not offering touchscreen MacBooks. Then I started testing MacBooks and was eventually forced at some point to switch to a MacBook for work (draconian IT policies). I realized how nice it was to accidentally touch the laptop's display and not have to worry I deleted or moved something. I can quite freely close the lid or move my MacBook around, and I don't have to be super careful about avoiding the screen. I get it.

- Yes, to Nate's point, a 14- or 16-inch MacBook Pro with, say, an M6 Pro, might still arrive later this year.

- Right right, I was thinking about like classic Apple hardware launch events. I'm sure I'm forgetting something, though. My guess is that Apple treats whatever we see today as an entirely separate part of the lineup, like you said — an expansion. I wager that later this year or early next year the standard 14- and 16-inch MBP will get updates with more powerful variants of the M6, and these touchscreen ones will just be in a tier above them.

- Someone in the comments section left their whole government email address as their name and I'm really hoping they realized this. Anyway, that person said "So instead of offering osx on iPad Pro, I'm expected to pay $4-5K for a MacBook Pro. that I don't want a touch screen on! Nice!" From the rumors so far, this touchscreen MacBook is not expected to replace any existing MacBooks and will instead expand the portfolio. So you could probably still get the M6 MacBook Pro announced yesterday (though only a 14-inch model was revealed, and maybe the 16-inch is what's coming today).

- I get the sense that Apple has held events in LA before, they just weren't launch events. I believe my creator friends have flown there for content capture opportunities in the past, but Nate you're right. For Apple it's typically been Cupertino or NYC, at least if I'm not missing anything.

- Greetings from currently-foggy, soon-to-be-sunny Los Angeles! Apple's event doesn't start for another two and a half hours, but I'll be heading over to the event space before long to see what we have in store for us. Correct me if I'm wrong, but this feels like a pretty rare Los Angeles-based event for Apple? I feel like if it's not in the Bay Area, it's in NYC. LA makes you think creators, which is likely going to be the vibe for this whole event if I had to guess. Also, that Ternus video is definitely teasing a MacBook with a glowing Apple logo on the lid, a design flourish that went away about a decade ago. Is it time to bring it back?

- Thanks a ton to Engadget's chief recapper (and griller (of meats)) Billy Steele for that catch-up on Apple's news this week. He's the best. Speaking of the lead-up to the Pro an Tell event later, CEO John Ternus posted a video to his X account this morning that clearly teases a MacBook. What do you think? — John Ternus (@johnternus) October 28, 2026

- Ahead of the anticipated MacBook Ultra announcement today, Apple revealed an M6-powered MacBook Pro yesterday. This upgrade is only available on the 14-inch model though, as the 16-inch version is powered by either an M5 Pro or M5 Max chip. Pricing starts at $1,999 with 16GB of unified memory and a 1TB SSD.

- Yesterday, Apple followed up with several announcements. The company announced a substantial upgrade to its all-in-one desktop, the iMac. This new version comes with an M6 processor, which is a big improvement over the M4-powered 2024 models. The M6 first arrived on the Mac mini and Mac Studio just weeks ago, but now it's available in Apple's popular desktop as well. Of course, Apple is hyping the M6's AI capabilities in its sales pitch, including faster on-device prompt processing. The new iMac is available for preorder later today, starting at $1,499.

- Let's start with what Apple already announced this week. First up was the iPad mini. Apple upgraded to an 8.5-inch OLED display that's available with nano-texture coating. There's also an A20 chip inside, the same SOC that debuted earlier this year alongside the iPhone 18 Pro. Pricing starts at $699 with preorders opening today ahead of wide availability on November 6.

- Hello everyone! Welcome to our liveblog of Apple's "Pro and Tell" event today. We're not very sure how everything is going to go down this afternoon, but we're going to strap in and report it all to you here.