مدیرعامل اپل سرانجام دلیل لمسی‌شدن مک‌بوک پرو را اعلام کرد

After years of opposition to the idea of touchscreens for traditional laptops, Apple has finally equipped the MacBook Pro with a touchscreen display. This change officially begins with the introduction of models featuring OLED panels, marking a fresh approach to managing the professional laptop lineup.

Apple senior executives discussed the engineering logic behind this decision in an interview with Wired. John Ternus, Apple's CEO, stated that the Mac primarily remains an indirect input device built around a trackpad and keyboard, but there are times when using touch capability will be convenient and efficient. They needed to reach a point where adding touch would not weaken the device in any way, making it neither heavier nor thicker. Achieving this goal was made possible with the OLED panel, the best display ever used in a Mac, bringing all features together along with touch.

Johny Srouji, Apple's hardware chief, announced that the combination of Apple's evolving chip technology, display technology, and software met the stringent standards desired by engineers. Greg Joswiak, Apple's marketing chief, also emphasized that professional users and the younger generation of content creators have demanded touch interaction with the desktop operating system.

Apple engineers designed a special thermal architecture for the chassis so that chassis heat is not transferred to the touch panel, preventing the display surface from feeling hot during touch interaction. These models feature reinforced hinges to maintain panel stability against finger pressure and an anti-reflective coating. Pricing for the laptop starts at $2,899.